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Search Ads
These appear on search engine results pages (SERPs) like Google or Bing. They consist of text and a clickable headline, often accompanied by ad extensions (site links, callouts, etc.). Keywords trigger these ads, aligning with users' search queries.
Display Ads
Display ads use images, animations, or videos and appear on websites within the Google Display Network (GDN) or other ad networks. They target users based on demographics, interests, or browsing behavior rather than specific search queries.
Shopping Ads
These showcase product images, prices, and store information, displayed prominently in search results for e-commerce queries. They're powered by product feeds linked to merchant accounts.
Video Ads
Video ads play before, during, or after video content on platforms like YouTube. They can be skippable or non-skippable and come in various formats, such as in-stream, bumper ads, or video discovery ads
Social Media Ads
Platforms like Facebook, Instagram, Twitter, LinkedIn, and others offer PPC advertising. These ads leverage demographic data, user interests, and behavior for precise targeting. Formats include carousel ads, sponsored posts, stories ads, and more
Remarketing Ads
Also known as retargeting, these ads target users who have previously interacted with a website or app. They re-engage potential customers by displaying tailored ads based on their past actions.